Insights
April 5, 2024

Navigating the Impact of AI on 3D Artist Roles and Careers

Introduction

The advent of Artificial Intelligence (AI) has undeniably reshaped industries globally, introducing increased complexity and capabilities that enhance efficiency and reduce costs. While these changes have generally been positive, a pervasive concern lingers: "Will AI replace me?" This question resonates within the 3D/2D artist community, where AI technologies like generative art have disrupted traditional creative processes, prompting calls for stricter regulations on Intellectual Property (IP) use by AI tools. In these seemingly paradoxical times, where entering the art space is easier than ever yet more competitive, navigating the landscape requires a nuanced approach.

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Understanding Historical Patterns

Examining historical patterns reveals that technological advancements often create bottlenecks for niche positions requiring minimal skills. Take the evolution of the rotoscoping method as a microcosm. Once a laborious, frame-by-frame editing process, rotoscoping has evolved with dynamic and robust software employing computer vision and keyframe tracking. This transformation has alleviated the tedious aspects of the creative process, allowing artists more time for stimulating tasks.

Outsourcing and Industry Dynamics

Similarly, outsourcing in the animation industry has been met with resistance from artists concerned about job security. Countries like the Philippines, China, Japan, and India have seen an increase in animation work being offloaded to experienced studios, impacting job availability. More specifically, situations like the one detailed below have become common practice for many established production companies:

“Toei Animation is the Japanese company behind anime hits like GI Joe, Transformers, Dragonball, Slam Dunk, Sailor Moon, Nadja, and Muscleman. Toei Japan has decided to entrust 60 percent of its total animation work to its Philippine subsidiary, and the staff level rose from 135 employees in 2002 to 170.” (Tschang, Feichin, Ted and Goldstein, Andrea, 2004)

This scenario mirrors the anxieties surrounding AI today, where the fear of redundancy looms large. Drawing parallels with historical shifts offers a source of hope for animators facing the challenges of AI advancements.

Facing the Challenges with Boldness

In navigating these dynamic times, it's crucial to explore both the limitations and capabilities of AI. Being bold, taking risks, and cultivating a unique artistic identity not only instills pride but also contributes to job security. While AI is a formidable technology, it grapples with tasks such as topology, UV mapping, and human creativity—essential elements for producing high-quality art. The industry's resilience to past shifts provides optimism for artists navigating the current wave of AI progress.

In conclusion, artists should not be afraid in these progressive technological times. There remains plenty of room for the creative arts, specifically animation, to grow. Overall, many of the concerns we see today echo the concerns of the past. Thank you for reading.

Sources:

Tschang, Feichin, Ted and Goldstein, Andrea. Production and Political Economy in the Animation Industry: Why Insourcing and Outsourcing Occur. (2004). DRUID Summer Conference, Elsinore, Denmark, 14-16 June 2004. 1-21.